May 18, 2018
In this episode, Mike talks with Kevin Indig about why all entrepreneurs need to find the "aha moment" for their business. Kevin goes over a three-step process anyone can use to find that aha moment. You'll also learn how to optimize the journey for your customers so they get to the aha moment about your product faster. This will reduce churn (lost customers) and help you garner more repeat business to boost your bottom line.